Masala Tokri – Artisanal Gourmet Spices brand founded by the mother daughter duo Urmila and Aarti Samant, is making waves in the world of Indian Spices. The Samants are the driving force behind Masala Tokri and a vision behind redefining what authentic Indian Spices mean in this ever-changing industry.
The duo has been in the business of spices for the past 20 years. It was in 2018 when the Co-founder noticed that her mother’s homegrown spices are becoming a rage within the women community. Her passion for spices drove her to create her network of women on WhatsApp via which she started selling her authentic spices. This Pandemic encouraged the duo to go beyond online marketing and look at brick and mortar models. That’s when Zida Impex llp and Masala Tokri collaborated to create an exclusive growth strategy for Pune Market. Zida Impex a Kumar World vertical is driven by Amey Jain – MD and Rajasi Mohadikar – CEO is a Zida Impex was established in 2006 with an idea of “Backward Integration” for trading in construction material. Apart from metal products, Zida is increasing its footprints in FMCG sectors.
Zida Impex helps manufacturers to explore the potential domestics and international market for their products by undertaking the entire end to end supply chain which enables manufacturers to focus on new and effective techniques of production and increasing the total output without worrying about the sales market. Our motto is to connect dots all across the world and help each other complete their demands or avail the product they are looking for.
Masala Tokri is a perfect brand to associate with. It’s products are 100% natural and made with an intention to provide consumers the most authentic regional taste of different parts of India. The most important thing is that the creators of this product are extremely cautious about the quality of it and will not compromise on the same. When we saw their passion towards giving nothing but the best to every single customer, we knew they were going to be one of the strongest partners Zida would like to associate with. – Rajasi CEO – Zida Impex
“With Masala Tokri our only purpose is to serve the best quality, authentic and handcrafted products. The taste of “Maa ke Hath Ka Khana” is priceless and hence we take a lot of efforts to bring these artisanal secret blends from heart-land India to households. We are honoured to partner with a reputed company like ZIDA Impex. We believe this collaboration will truly help a local brand like ours to grow in a competitive Pune market with the trading and retail expertise Rajasi, Amey and the team bring to the table. Looking forward to a fruitful partnership” – Aarti Samant. CMO & Co-founder